BTI Sports is a Midwest-based athlete representation firm that specializes in representing NFL players. Their list of elite NFL players is long and distinguished, but some of their marketing collateral was a bit outdated and stale. I was hired to take their current “Pitch Book” and give it a newer look to accurately convey the BTI brand message. Some graphic assets were provided by the client, but the new layout and feel or the pitch book was done completely from scratch. This piece of collateral needed to function consistently in print and digital formats.