Merfin is a brand of towel & tissue products and dispensing systems that has been around for the better part of +20 years.  A new product offering within the Merfin brand needed an icon/symbol to revamp and bring some excitement to the brand.  The idea and concept of a Phoenix, as in a new beginning, was identified as a great way to introduce this new offering of dispensers to the market.
Wireframe of the vector icon design.
A finished product towel dispenser with Merfin Phoenix branding.  The Merfin text logo remained the same - unchanged as many in the market recognized and understood that brand/word.
A finished product towel dispenser with Merfin Phoenix branding.  The Merfin text logo remained the same - unchanged as many in the market recognized and understood that brand/word.
Merfin Phoenix Center-Pull Towel Dispenser
Merfin Phoenix Twin Jumbo Tissue Dispenser
Merfin Phoenix Jumbo Tissue Dispenser
Merfin Phoenix Folded Towel Dispenser
Merfin Phoenix Print Brochure
Promotional video for Merfin Phoenix Dispenser product offering.
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