This is a new character design that was conceived for a product line dedicated to combating slips, trips & falls.  The character needed to be simple and minimalist, while maintaining certain "human" elements.  The character's name is "Fred the Fall Guy", a name that tried to capture something somewhat whimsical yet educational with regards to slip, trip & fall hazards.
The inspiration for this character was the public-domain image of a falling person that is often seen on caution signs and other safety placards and signage.
All products under the Slipfyter™ brand leverage the "Fred" character, to include product packaging, label and marketing materials.
Product packaging example with label.
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