![](https://pro2-bar-s3-cdn-cf.myportfolio.com/351efeefd4746f0daf52852876effaee/189a34ea45b8817c82fb827df7b3327cf10b00101c27a572bcf05aded98857d55f73405868557a6d_rw_1920.jpg?h=4c42685f1e0658ec5104661ff7758256)
This is a new character design that was conceived for a product line dedicated to combating slips, trips & falls. The character needed to be simple and minimalist, while maintaining certain "human" elements. The character's name is "Fred the Fall Guy", a name that tried to capture something somewhat whimsical yet educational with regards to slip, trip & fall hazards.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/351efeefd4746f0daf52852876effaee/afcd61462005893a4ba1a32dc68bc38485c9053fb90407e7d80946681746a5525a1b7f7a921fd1d9_rw_1920.jpg?h=baee4925f3c43fe7100e2c7ab816934c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/351efeefd4746f0daf52852876effaee/c5c2156ded198f94c8d3bb459c27e44f31f37faf26268992c8d4781376a829457103c6d151ef9981_rw_1920.jpg?h=65682c42a76a2a71dae794f6326482ee)
The inspiration for this character was the public-domain image of a falling person that is often seen on caution signs and other safety placards and signage.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/351efeefd4746f0daf52852876effaee/a88237b4e54007a80b07b5ed42d69e6ef359939399ce53784d8b56bbf5bfefbfc5fc45a0a41735d9_rw_1920.jpg?h=3c768cca560c17edcda1b8445880594c)
All products under the Slipfyter™ brand leverage the "Fred" character, to include product packaging, label and marketing materials.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/351efeefd4746f0daf52852876effaee/4f28a2fda60150909f0d905110bd901a668fb93a0ac50bfd698126ddd1a63a097761e1398b2b8842_rw_1920.jpg?h=84989bccd0bbad267bf63dd01c4dca90)
Product packaging example with label.