![](https://pro2-bar-s3-cdn-cf.myportfolio.com/351efeefd4746f0daf52852876effaee/b03682916d252071c1f5b71836d9c9079f26f07ef4d90de0be1c116dcdd63154435f1c4dee355257_rw_1920.jpeg?h=84694ae058dd8174992fdc82563398e4)
This was a full scale branding services/identity project for a local doula provider in the Green Bay area. I served as creative director at the photo shoot session and designed all layout to include the concept of using a smaller, unique print size based on the "golden ratio".
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/351efeefd4746f0daf52852876effaee/0ebb78d80b46f845531aeffcd22cc2995e9b0264ff72e27b7512935a0fc12ba049a9d3be49cd98dc_rw_1920.jpeg?h=ef83a932a1354c0e988639480969a1db)
Front Cover with Golden Ratio Overlay (For Placement Only)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/351efeefd4746f0daf52852876effaee/258867f7595dc43ee162b94f20417ad891d54cd3e850cacdc2077929138ac05d9840d3ebcf5f5611_rw_1920.jpeg?h=4a79b1cd2427eacd916fc475a1704956)
Most spreads within the magazine fit within the layout/ratio above. A subtle bottom drop shadow was added to large images to give a feeling of depth to the piece.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/351efeefd4746f0daf52852876effaee/114bd195ef3b225ff47ed43fbf7fbb0423ec28c9e40d1499506c204109152a52da53b29e265197ab_rw_3840.jpeg?h=a5d87dc9a299abfc41c5f8ac3a5cbf25)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/351efeefd4746f0daf52852876effaee/9592342938e603414daef52397b5933b7b2d5d133cb9c7e7b8a18a052a5ed7a42b19d588786f1474_rw_3840.jpeg?h=7eecf45b8d903a8589fc95e8eba5ae6c)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/351efeefd4746f0daf52852876effaee/5fc37f9b79429a6b6fc973632660f8abf247e66a6eb9649a764260ea89d93001112e505c427dfbc7_rw_1920.jpeg?h=e4159cb5abf57bcd6d106e2e4a496c86)
The physical trimmed print size for this magazine is 6.18in wide x 10in tall. A smaller, non traditional layout not only provides uniqueness to the piece, it also makes the magazine much easier to carry and store in bags, purses or other small carrying items.